Study Reveals Majority Oppose AI Videos on Social Media Platforms

Study Reveals Growing Skepticism Towards AI-Generated Videos Among Religious and Non-Religious Americans

The surge in AI-generated videos on social media platforms is raising concerns across various religious and non-religious groups in the United States. A recent study sheds light on how these digital creations are impacting trust and engagement among users.

Commissioned by Story Radius, the study titled “Americans’ Views on AI-Generated Video in Social Media” provides insights from a survey of 512 adults conducted using SurveyMonkey’s Audience Panel. The survey, carried out between November 24 and December 9, highlights a broad discomfort with the prevalence of AI videos.

A significant portion of participants, particularly Evangelicals, non-denominational Christians, and those with no religious affiliation, expressed concerns over the authenticity and emotional impact of AI content. Story Radius CEO Brad Cooper remarked, “These findings suggest we’re facing a trust gap, not just a technology gap.”

The study reports over 80% of respondents feeling that AI-generated videos sometimes disrupt their immersion, with nearly half stating this occurs frequently. A stark warning from the data suggests that around half of the participants might reduce their social media usage if AI videos dominate their feeds.

Researchers urge major social media companies like Meta and Alphabet to consider these findings, as a noticeable rise in AI content could alienate users of platforms such as Facebook, Instagram, and YouTube.

The survey reveals that 58% of Evangelicals and non-denominational Christians oppose the integration of AI videos, closely followed by 57% of Protestants and 52% of non-religious respondents. This unexpected consensus among typically divergent groups underscores the widespread unease around AI-generated content.

Participants in the study frequently cited concerns about authenticity and perceived emotional manipulation, emphasizing that AI’s technical prowess doesn’t necessarily translate into emotional resonance or trust.

In contrast, only 15% of other religious respondents, 35% of Orthodox Christians, and 40% of Catholics shared similar skepticism towards AI videos.

While the study acknowledges AI’s potential as a supportive tool, it notes strong opposition to its use as a substitute for human creativity. Cooper points out, “Skepticism cuts across generations, including Gen Z, and even many of the most accepting viewers say AI video still breaks their connection to the story.”