HillmanTok: An Unofficial Online HBCU Movement on TikTok and Beyond

NPR's Ayesha Rascoe discusses HillmanTok with Cierra Hinton, a TikTok trend mimicking HBCU classes online.
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The Rise of HillmanTok: A Virtual HBCU Experience on TikTok

In a digital age where education is becoming increasingly accessible, a new online initiative called HillmanTok has emerged, offering a unique virtual learning experience that mimics the environment of Historically Black Colleges and Universities (HBCUs). This movement, which started on TikTok, has quickly gained traction among users seeking academic enrichment and cultural celebration.

(SOUNDBITE OF ARCHIVED RECORDING)

LEAH BARLOW: Hello, everyone, and welcome to introduction to African American studies for the spring semester. My name is Dr. Leah Barlow.

What began as a simple course introduction by Dr. Leah Barlow from North Carolina Agricultural and Technical State University has spiraled into a viral phenomenon. Dr. Barlow’s video, initially intended for her students, captured the attention of countless TikTok users, inspiring other Black educators to contribute their own educational content.

(SOUNDBITE OF MONTAGE)

PROFESSOR TORE: Hello, HillmanTok students. I am Professor Tore (ph). Welcome to the prehistory of hip-hop.

UNIDENTIFIED PERSON #1: Black fashion history.

UNIDENTIFIED PERSON #2: Financial literacy.

UNIDENTIFIED PERSON #3: Intro to American sign language.

UNIDENTIFIED PERSON #4: You are now enrolled in television production.

Dubbed HillmanTok, this initiative has evolved into a digital HBCU, with contributions from various educators offering courses ranging from hip-hop history to financial literacy. Cierra Hinton, one of the organizers of HillmanTok, shared insights into the movement’s organic growth and its impact on the platform.

A Community-Driven Educational Movement

In a conversation with NPR’s Ayesha Rascoe, Hinton explained the serendipitous origin of the HillmanTok name, which draws inspiration from Hillman College, a fictional HBCU featured in the television series “A Different World.” This digital platform aims to compile lectures and class materials, providing a full college-like experience online.

Hinton emphasized the community aspect of HillmanTok, highlighting its role in celebrating culture, intelligence, and excellence. “We celebrate our culture. We celebrate our intelligence. We celebrate our excellence,” Hinton noted, underlining the sense of camaraderie and learning that this initiative fosters among its participants.

Adapting to a Shifting Digital Landscape

With TikTok’s uncertain future due to legal challenges, HillmanTok has proactively expanded to other social media platforms, including Instagram, Facebook, and YouTube. This strategic move ensures the continuity of the educational content and meets the growing demand for accessible knowledge.

Cierra Hinton expressed confidence in the movement’s resilience, stating, “We know that there is such a hunger and a thirst for knowledge that we don’t want there to be a closed door on it.” By diversifying their digital presence, HillmanTok aims to maintain its momentum and reach a broader audience.

The HillmanTok University movement, spearheaded by enthusiastic educators and organizers like Hinton, continues to thrive, providing an innovative and inclusive space for learning and cultural expression.

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