Record Bible Sales in the UK and US as Interest in Faith Grows
In an era marked by uncertainty and change, both the United Kingdom and the United States have witnessed unprecedented surges in Bible sales. A remarkable increase was observed in 2025, with UK sales reaching their highest level ever and US sales hitting a 21-year peak, more than doubling since 2019.
In the UK, physical Bible sales saw a dramatic 106% rise from 2019 to 2025, as reported by the Society for Promoting Christian Knowledge (SPCK), a major Christian publisher. The year 2025 alone saw a growth of 27.7% compared to 2024, with the English Standard Version (ESV) leading as the most purchased translation.
The financial impact of this surge is evident, with UK sales figures jumping from £2.69 million ($3.6 million) in 2019 to £6.3 million ($8.4 million) by the end of 2025. This £3.61 million ($4.8 million) increase starkly contrasts with the £277,188 ($372,774) increase experienced between 2008 and 2019.
SPCK’s CEO, Sam Richardson, noted that this trend indicates a growing interest across age groups in exploring Christian faith. He referred to the phenomenon as a ‘Quiet Revival’, aligning with a YouGov poll which found that 49% of UK residents aged 18 to 25 profess belief in a higher power.
Richardson explained that the rise in Bible sales reflects a broader cultural shift towards spirituality amid global challenges such as the COVID-19 pandemic, geopolitical tensions, and advancements in artificial intelligence. “As we face worldwide political and social change, including the after-effects of the COVID-19 pandemic, global wars, the rise of AI, and a growing mental health crisis, individuals are re-engaging with questions of meaning and spirituality,” he stated.
Across the Atlantic, the situation is similarly notable. US Bible sales in 2025 reached 19 million units, setting a new record since Circana BookScan began tracking sales, representing a 12% uptick from 2024 and double the amount sold in 2019. Brenna Connor, Circana’s director and industry analyst, remarked to Publishers Weekly, “2025 marked a 21-year high for Bible sales in the U.S.” The most popular adult Bible was The Invitation New Testament by B&H.
Connor suggested that the increased demand for religious content in the US is part of a broader search for stability and reassurance in turbulent times. “The greater interest in religious content in the U.S. reflects a bigger search for hope and community,” she noted.
The influence of younger demographics is evident, as publishers and anecdotal evidence from educational institutions and church groups highlight increased interest among students and young adults. Notably, a preference for printed Bibles over digital versions has been observed, especially among first-time readers.
Data from Circana BookScan reveals that in 2024, Bible sales in the US outpaced the overall print book market’s growth. From January to October 2024, Bible sales rose by 22%, with 13.7 million copies sold, compared to less than a 1% increase in total print book sales during the same period.
The surge in Bible sales has been linked to growing anxieties and a renewed interest in spirituality, as reported by The Wall Street Journal. Jeff Crosby, president of the Evangelical Christian Publishers Association, commented, “People are experiencing anxiety themselves, or they’re worried for their children and grandchildren. It’s related to artificial intelligence, election cycles… and all of that feeds a desire for assurance that we’re going to be OK.”
This article was originally written by www.christianpost.com
